[Ta Kung Pao 10/12/04]

Joe Ma is partnering Ada Choi to promote Hong Kong Post's electronic certification scheme and the first stage of the promotion are some still pictures that will be made into life sized cardboard cutouts and placed in post offices across Hong Kong. Joe says that working for the postal service is very different from ordinary promotional work because this is closely linked to the public and he feels very close to them with his image appearing in all the post offices.

The second stage of the promotion is recording advertisements for television and radio and Joe indicates that he hopes his ads will encourage more people to apply for electronic identification. As he and Ada both have very busy schedules, the booking for this ad was made six months in advance and luckily the two got on very well, so the filming and recording was completed very smoothly.

http://www.takungpao.com/news/2004-12-10/UL-339990.htm