Monday, November 10, 2003

[Combined Report: The Sun, Ming Pao, Sing Pao, Ta Kung Pao]

The 2004 TVB calender has been released and this years theme is introducing the newly opened TVB City in the background in the background to the promoted artistes. Roger Kwok and Ada Choi's picture has been placed in January, emphasising their importance to the company and despite recent negative publicity, Lawrence Ng still makes an appearance. The three gossip girls from "Nameless Angels" Charmaine Sheh, Sonija Kwok and Shirley Yeung are in there, comfortable in their position as TVB's top females. In total, this calendar breaks the record for the most number of artistes featured with a total of 41 people. The surprise for this year is that there are two sheets for November in the new calendar. At first, it was assumed to be a misprint, but this was later explained by TVB External Affairs representative Tsang Sing Ming: "This was arranged intentionally as November is the TVB anniversary month, originally the picture was to show Kwong Wa, Anne Heung and Melissa Ng as November stars, but we hope to introduce some of our newcomers to everyone and so we added an extra sheet for the Anniversary." This is the reason why there is another version of the November page, featuring young stars Bosco Wong, Leila Tong, Sammul Chan, Nancy Wu, Kenneth Ma and Lai Nok Yi. Other groupings in this bumper calendar include Jessica Hsuan with Frankie Lam and Joe Ma in March, Raymond Lam and Myolie Wu in July and Flora Chan, Lawrence Ng and Kevin Cheng in August. Even TVB's golden boy Louis Koo is featured, despite not having made any series and other male leads included were Bobby Au Yeung, Bowie Lam and Steven Ma. However, those who were left out include Liza Wang and Yoyo Mung and for the first time in many years, Gallen Lo is nowhere to be seen.

Ratings for the anniversary show "Triumph in the Skies" maintained 31 points in its second week and the opening of Damian Lau and Angie Chiu's "Point of No Return" together with "Virtues of Harmony 2" also reached an average of 31 points with over 2 million viewers tuning in. Statistics indicate that the majority of the viewers for "Triumph" fall into the 25 - 35 age group and as this group of people have a high disposable income, the results have attracted many high profile advertising clients and made this the most profitable series.


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